Small labels at the end of a link (utm_source, utm_medium, utm_campaign) that tell Google Analytics where a visitor came from.

Which tags do I need?

Source and medium at least, and a campaign name when you run a promotion. Keep them lowercase and the same every time so reports group them.

Do UTM tags change where the link goes?

No. The page opens as normal; only your analytics reads the tags.

Paste the link, pick where you will post it, and copy the tagged link. Google Analytics then reports each visit under that source.

Link

Presets

Source

Where it is posted: instagram, line, qr

Medium

The kind of post: social, broadcast, print

Campaign

The promotion, like songkran_sale

Term (optional)

A keyword, for paid search

Content (optional)

Which post or version, like bio or story

Runs in your browser: nothing you type is sent to us or stored.

What are UTM tags?: Small labels at the end of a link (utm_source, utm_medium, utm_campaign) that tell Google Analytics where a visitor came from.
Which tags do I need?: Source and medium at least, and a campaign name when you run a promotion. Keep them lowercase and the same every time so reports group them.
Do UTM tags change where the link goes?: No. The page opens as normal; only your analytics reads the tags.

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