Free Bitly alternative with unlimited short links
Bitly is the standard URL shortener, and its paid plans are excellent for marketing teams. If you need short, trackable links on your own domain — plus a link-in-bio page — UrlsTree gives you unlimited links, custom slugs, QR codes and a UTM builder free, and branded short links, expiring links and CSV import on a $5 Pro plan.
Bitly · URL shortener · Prices checked 12 Oct 2026
UrlsTree vs Bitly at a glance
| Feature | UrlsTree | Bitly |
|---|---|---|
| Short links per month (free) | Unlimited | 5 |
| Custom slugs (free) | Unlimited | 3 / month |
| QR codes (free) | Unlimited | 2 / month |
| Change destination later | Any time, free | Metered on paid plans |
| Click stats | Free | Free (limited history) |
| Referrer / country / device per link | Pro | Country from Core; device at Premium |
| Branded short domain | Pro (your custom domain serves short links too) | Growth and above |
| UTM builder | Free | Core and above |
| Link expiration | Free (fallback URL on Pro) | Growth and above |
| Bulk CSV import / export | Pro import (500 rows), free export | Growth (100 per upload) |
| Geo/device routing, deep links | No | Growth / Premium |
| Link-in-bio page included | Yes | "Bitly Pages" (2 on Free) |
| AI assistant control (MCP) | Yes | Yes |
Bitly pricing: Free (5 links, 3 custom back-halves and 2 QR codes a month); Core $10, Growth about $29 and Premium about $199 a month, billed yearly.
Prices checked 12 Oct 2026 · Sources: bitly.com/pages/pricing. Prices change — check before you decide.
Where Bitly is better
- Campaign dashboards, saved UTM presets across a team, and very high-volume bulk creation on paid plans.
- Geo/device routing and mobile deep links (Growth and Premium).
- A large API, browser extensions and mobile apps; enterprise SSO and teams.
Where UrlsTree is different
- Free limits: Bitly Free allows 5 links, 3 custom back-halves and 2 QR codes a month. UrlsTree’s free plan has no cap on links, custom slugs or QR codes.
- Editing: Bitly meters destination changes ("redirects") per month on paid plans; UrlsTree lets you change a destination any time, free.
- Analytics: UrlsTree shows clicks, and on Pro referrer, country and device per link. Bitly’s city and device data start at Premium (~$199/mo billed yearly).
- Branded short links: on UrlsTree your Pro custom domain serves short links too (links.yourshop.com/s/…), no extra domain setup; Bitly sells branded domains from Growth (~$29/mo).
- UTM builder, link expiration (with a Pro fallback URL) and CSV import/export are included; Bitly gates expiration and bulk upload behind Growth.
- Not on UrlsTree: geo/device routing, mobile deep links, campaign dashboards, browser extensions and mobile apps.
Pick Bitly if…
You run campaigns at volume, need geo/device routing, deep links, or team features.
Pick UrlsTree if…
You want unlimited short links with QR codes, UTM tracking and click stats without a subscription — and branded, expiring links on the same $5 plan as your link-in-bio page and bookings.
Questions
- Is UrlsTree’s URL shortener really unlimited and free?
- Yes. Unlimited short links, custom slugs and QR codes on the free plan, with click counts. Referrer, country and device breakdowns per link are on Pro.
- Can I use my own domain for short links?
- Yes. Connect a custom domain on Pro and your short links are shared as yourdomain/s/slug automatically — the urlstree.com/s/slug form keeps working too, and you can switch the default back at any time.
- Can UrlsTree short links expire?
- Yes. Set a date and time (in your timezone) and the link stops redirecting after it; on Pro you can send late visitors to a fallback URL instead of the "expired" page.
- Can I import my links from Bitly?
- Yes. Export from Bitly and upload the CSV on the Short links page (Pro): UrlsTree reads the URL, title, slug and expiry columns, previews every row with any errors, and creates the links only when you confirm — up to 500 per file.
- Does UrlsTree have campaigns or geo routing like Bitly?
- No. Those are Bitly strengths for marketing teams; UrlsTree is aimed at shops, freelancers and creators who need simple, trackable links.
Try it in a minute
Claim your name, add your links. Free forever; Pro is $5 / month · $50 / year when you want your own domain, bookings and email capture.
First month free, then $5 / month · cancel anytime
Competitor details checked 12 Oct 2026. Names and marks belong to their owners; this page is UrlsTree’s own comparison, not an endorsement.